What we Believe

Sensory forms We take pride in creating forms that stimulate every sense. We research the experience of dining, we take time to understand perceptions, and we study human responses to our designs. We don't simply design flatware, we design sensory forms.

THE DEVIL IS IN THE DETAIL WE DESIGN OUR FLATWARE TO BE USED AND TO LAST - FOR GENERATIONS. TO DO THAT WE UNDERSTAND, TO THE SMALLEST DETAIL, HOW EVERY PERSON WILL USE EACH PIECE. WE KNOW THE CONSTRAINTS OF THE MATERIALS WE USE. WE RECOGNISE THE IMPACT OF EVERY DESIGN DECISION WE MAKE. AND WE CHECK EVERY ITEM BY HAND TO ENSURE IT MEETS OUR MEASURE OF QUALITY.

ENHANCING THE EXPERIENCE WE BELIEVE GOOD FLATWARE IS MORE THAN A TOOL - IT IS AN ESSENTIAL INGREDIENT OF A MEAL. GREAT FLATWARE ENHANCES THE FLAVOR OF THE FOOD. IT CHANGES THE MOOD OF AN OCCASION. IT FEELS GOOD IN THE HAND. IT GIVES CREATIVE CHEFS NEW OPTIONS. WE CHALLENGE CONVENTION, REINVENTING FLATWARE TO CREATE NEW INSTRUMENTS WITH WHICH EATING IS TRANSFORMED.

LOOK FORWARD, LOOK BACK WE THINK OUR DESIGNS ARE TIMELESS - PIECES THAT WILL BE AS RELEVANT TOMORROW AS THEY ARE TODAY - BUT NEVER STATIC. WE LIKE TO INNOVATE, TO PUSH THE BOUNDARIES OF DESIGN TO CREATE FLATWARE THAT FUNCTIONS MORE EFFECTIVELY, THAT LOOKS DIFFERENT. BUT WE ALSO DRAW ON THE BEST DESIGNS AND CREATIVITY OF THE PAST - THERE IS NO POINT IN IGNORING CENTURIES OF DEVELOPMENT.

BRINGING THE TABLE ALIVE WELL DESIGNED FLATWARE CAN TRANSFORM A TABLE, CREATING A MOOD THAT'S UNIQUE TO THE OCCASION. WE CREATE FLATWARE THAT SUITS THE PERSONALITY OF THE INDIVIDUAL OR ESTABLISHMENT THAT USES IT, THAT MAKES A STATEMENT, THAT CREATES IMPACT, AND THAT BRINGS THE TABLE ALIVE.

BELIEVE
 

Studio William Welch Ltd, company number 4253501 registered office: goose hill, charingworth, chipping campden, gloucestershire gl55 6nu england. Registered VAT No. 869 6916 50.